Today's the 'big day', the day that ESPN has hyped since its conception. The money machine that is The Southeastern Conferencenow has its own cable network, like the Big10 and the PAC10 before it.
Modus Operandi: Get SEC fans used to watching, then move it to another cable channel package and charge more. Ho-hum. Channel 727 on Comcast Digital in Mobile. ROLL TIDE ANYWAY!